GoJerusalem.com, First Travel and Culture Portal For Jerusalem, Now Live on Internet
Submitted to: Travel 
Posted: January 26 2007


Media Release

GoJerusalem.com, First Travel and Culture Portal For Jerusalem, Now Live on Internet

FOR MORE INFORMATION: Contact Ilanit Melchior, StartUp Jerusalem, +972-2-563-0104, ilanit@startupjerusalem.org

JERUSALEM, JAN. 24, 2007 - StartUp Jerusalem, a non-profit economic development and job creation organization in Jerusalem, announces the launch of GoJerusalem (http://www.gojerusalem.com), a new Internet platform focusing on Jerusalem's cultural offerings designed to encourage tourists to visit Jerusalem and to spend more time in Jerusalem during visits to Israel.

The website portal was started in response to survey data indicating that even though 90% of foreign tourists to Israel visit Jerusalem, the average time spent visiting the city has fallen to under three nights over the last decade, said Nir Barkat, a Jerusalem city council member and founder of StartUp Jerusalem.

“We believe it is possible to strategically alter the face of tourism in Jerusalem by promoting the city's rich cultural activity and offering touring packages that will appeal to everyone who visits Israel, for a day, a week, a month or longer,” Barkat said.

Barkat said the tourist statistics vis-à-vis Jerusalem are “startling.”

* 42 % of foreign tourists would extend their stay in Jerusalem by at least one day if they knew about entertainment possibilities

* 12.5 % would extend their stay by two days

* 14 % of tourists participate in the city's cultural life

Barkat said encouraging tourists to extend their stays in Jerusalem by one night would inject an additional $59 million annually into the city's economy. He said GoJerusalem will help that goal by featuring hotel, restaurant and nightlife information about the capital, feature stories about local cultural centers and tourist hot spots, and specialized tour packages designed for various religious groups, including Muslim, Christian and Jewish groups.

Ilanit Melchior, StartUp Jerusalem Travel and Culture Manager, said the goal of GoJerusalem is to leverage Jerusalem's numerous cultural institutions as a competitive advantage to lure tourists and travelers.

“Many of these organizations have not been able to get the word out to the world about their high-quality activities,” Melchior said. “We happy to be able to do that for them through the GoJerusalem platform.”

In addition, cultural institutions in Jerusalem now have the opportunity to submit information about concerts, exhibitions, poetry readings and other happenings around town for listing on the GoJerusalem events calendar. The portal offers service providers a free platform to promote special deals at local hotels and restaurants.

“GoJerusalem listings, articles and calendar items are being provided to the Travel, Tourism and Cultural communities of Jerusalem as a free service,” Melchior said. “Our listings will be the most complete online calendar about Jerusalem cultural events and festivals.”

GoJerusalem is more than just an events calendar and repository of information. The site is being updated regularly with timely feature articles about the events, individuals and organizations that make Jerusalem one of the world's richest cultural destinations.

Abbey Content Services, Ltd., a Jerusalem-based content services provider, has been engaged to update and manage GoJerusalem.

“We're excited to be working on this project, because we know and love Jerusalem's cultural richness, and now we have a platform from which to inform the world about it,” said Alan Abbey, President of Abbey Content Services.

GoJerusalem currently offers an extensive listing of Jerusalem hotels, restaurants, pubs, theaters, museums, events, festivals and more. In addition, GoJerusalem has exclusive listings of special travel and tourism packages for Jerusalem offered by Israel's leading travel and tourism companies. Some of these institutions are already offering specially priced packages exclusively on GoJerusalem.

In the future, GoJerusalem will be offering additional special deals, contests, prizes and promotions exclusively for members of the GoJerusalem Club, a free service that can be accessed on GoJerusalem.

GoJerusalem is underwritten thanks to a generous grant by The Rosalinde and Arthur Gilbert Foundation, Lori Heller, Israel representative.

StartUp Jerusalem will make Nir Barkat, Ilanit Melchior and Alan Abbey available for print, radio, TV and online interviews to discuss GoJerusalem and how it will increase awareness of Jerusalem's cultural richness. For more information, please contact Ilanit Melchior, ilanit@startupjeruslem.org, +972-2-563-0104.

About StartUp Jerusalem

StartUp Jerusalem is a non-profit organization aimed at stimulating economic development and job creation in Jerusalem. Our mission is to achieve the revitalization of Jerusalem and its national and international appeal through the development of the city's unique competitive advantages. We believe that aside from improving the capital's economic profile and creating new and high-value job opportunities, the achievement of this goal will also assist in creating harmony between the city's diverse demographic sectors.

The organization, chaired by entrepreneur Gideon Ben-Zvi, was founded at the initiative of Nir Barkat, former chairman of Checkpoint, philanthropist and municipal council member. The Board of Directors of StartUp Jerusalem comprises a wide spectrum of Jerusalemites - Jews and Arabs, religious and secular, new immigrants and veteran Israelis.

Find us online at http://www.startupjerusalem.org. For more information on StartUp Jerusalem, contact Jafar Sabbah, Co-Director and Manager, Outsourcing & Business Services, jafar@startupjerusalem.org, +972-2-563-0104.

About Abbey Content Services

Abbey Content Services is a Jerusalem-based provider of outsourced writing, editing, website management and media relations services for businesses and organizations. We provide editorial expertise and strategic media consulting to help businesses and organizations build their brands. Find Abbey Content online at http://www.abbeycontent.com. For more information, contact Alan Abbey, alan@abbeycontent.com, +972-54-446-7750.


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